March 2024 – Mason Rose hosted its first ever Wellness Trade workshop at AllBright Mayfair this month. Alongside representatives from each of their sales team, Zulal Wellness Resort by Chiva-Som (Qatar), Lefay Resorts & Residences (Italy) and SHA Wellness Clinic (Spain and Mexico) brought one of their doctors to London for a first-hand enlightening session on the current focuses in the wellness industry, providing agents with valuable tools to help them sell transformational wellbeing experiences at luxury hotels. The event was panelled by global wellness expert Sonal Uberoi.
Top wellness insights we learnt are:
- Knowledge leads to trust: Like any form of leisure holiday – trust from the guest in an advisor is even more important when it comes to selling wellbeing. Knowledge – both in terms of the product and the guest’s own personal wellness goals – is the cornerstone of this trust.
- Ask the questions: In order to sell wellbeing, it’s imperative to ask clients about their health objectives.
- No “peak time” for wellbeing travel booking patterns: Some clients can buy their wellness break the day before they travel.
- No set customer profile for wellbeing, but there is an optimum time to review one’s well-being: Whilst there is no set customer profile for someone to visit a wellness facility, it is worth bearing in mind when advisors are speaking with any of their clients who are 35-50 years old; this is the peak time to focus on one’s health.
- Top Wellness Travel Request: Customers want wellbeing experiences that allow them to live longer and better.
- Mix & Match: Whilst every wellness facility has a different approach, they can work synergistically, allowing guests to take medical results from one property to another.
- Post-stay follow-up: Guests want to ensure there is a way to take their learnings home with them and apply them in real life.
For further information about any of these wellbeing destinations or our Mason Rose events, please contact Maria Pajares: enquiries@masonrose.com
