High profile celebrity stays at Buchinger Wilhelmi for TV show

Buchinger Wilhelmi

Objective

  • Create awareness for an established medical-fasting clinic on Lake Constance
  • Grow the UK market

Strategy

  • A highly targeted media liaison and press visits campaign
  • Regular media meetings with top tier editors and journalists
  • Introductions to Mason Rose’s ‘Little Black Book’ of potential customers and brand partners
  • A partnership event with a leading holistic practitioner aimed at generating mutually beneficial awareness and subsequent bookings

Results

  • Generated awareness through coverage in leading national publications and broadcast
  • Increase in UK visitors as a result of coverage and via word of mouth through Mason Rose’s connections
  • As a direct result of a curated partnership event, Buchinger Wilhelmi received several lucrative bookings
  • Secured a high-profile celebrity stay for a television programme

Mason Rose stand for quality. Their dedication is honest and comes with heartfelt emotion. They care and they make their clients’ needs and aspirations their own. It is always a pleasure to work with them because they are wonderful human beings. Tanya is the queen of luxury tourism.” – Raimund Wilhlemi, Owner, Buchinger Wilhelmi

For all Wellness PR enquiries, contact Jacinta Stevens jacinta@masonrose.com | +44 (0)20 7201 8050