Royal Mansour sees Spanish market growth by over 40%

Royal Mansour Marrakech pool

Objective:

Drive awareness and increase room revenue and hotel performance from the Spanish market

Strategy:

  • Target HNW audiences in Spain by working closely with the most high-end publications through regular pitching, press trips and networking events
  • Negotiate the best editorial support through targeted advertising campaigns to maximise exposure for the hotel and stand out from competition
  • Develop sponsorship opportunities with high-end partners such as Forbes, Jaguar/Land Rover and Palomo Spain
  • Focus on celebrity endorsement and influential circles to reach the right audience and encourage word of mouth recommendations

Results to date:

  • The Spanish market has become the fastest growing smaller market for Royal Mansour, growing over 40% between 2018 and 2019
  • Royal Mansour has substantially increased its awareness in Spain since our representation
  • Mason Rose secured a feature in Forbes magazine and arranged for individuals within their annual published ‘rich list’ to receive a gift and book from Royal Mansour. Within one month, the hotel secured a family booking which generated at least £30k for the hotel.
  • The hotel was included in the CN Traveler Gold List for the last three consecutive years (2018-2020) and won the award for Best International City Hotel in 2019

For further information or enquiries for Sales & PR representation within Spain or other European markets, contact Elena Taboada: elena@masonrose.com