PR value of £7 million created for The Peninsula Hotels

The Peninsula Hotels Rolls Royce

Create awareness for The Peninsula Hotels to grow the UK market and access new audiences through imaginative alignment with relevant brands.


  • A dynamic 360° brand communications strategy comprising highly targeted media liaisons and press visits across both traditional and digital media
  • A series of media and influencer gatherings and meetings for hotel representatives
  • Partnerships with high-profile luxury brands for mutually beneficial marketing opportunities
  • Awareness-driving on-property events
  • A landmark ground-breaking event with key stakeholders and press in celebration of The Peninsula London


  • Widespread visibility across leading targeted national publications and broadcast – with a PR value reaching over £7 million
  • Additional brand awareness and celebrity associations via dedicated brand partnerships with the likes of British Fashion Council, Harper’s Bazaar, The Great Wall x Legend x Universal (blockbuster film launch)
  • Stylish digital content and assets for The Peninsula Hotels’ own usage

For all PR enquiries, please contact the PR team on | 020 7201 8050