Objective
To seek out a post- re-launch phase partnership that allied La Mamounia with a luxurious brand with a similar demographic to those who visit the property as well as garnering interest from potential new, affluent, audiences.
Strategy
- Mason Rose secured an influencer partnership with luxury shoe brand Jimmy Choo whereby we organised a 17 person fashion shoot campaign at La Mamounia which was paid for by the shoe brand
- Eight of the world’s leading fashion bloggers including Jessica Stein (Tuula Vintage), Camille Charriere (Camille over the Rainbow), Zanita Whittington (Zanita Zanita), Candice Lake (Candice Lake), Lainy Hedaya (Haute in Habit), Andy Torres (Style Scrapbook), Hedvig Opshaug (The Northern Light) and Gala Gonzalez (Amlul) attended the shoot
ROI
- Revenue resulting from the visit
- Resulting editorial reached a global audience of 9 million (excluding La Mamounia and Jimmy Choo’s own channels) and over 800,000 social interactions (likes, comments and shares)
For all partnership marketing enquiries, please email the Mason Rose team on enquiries@masonrose.com