£150k of UK MICE business secured for Adriatic Luxury Hotels

Hotel Excelsior Palm Terrace


  • To increase awareness of the destination and Adriatic Luxury Hotels as the market leaders for the MICE segment in the UK
  • To increase the volume of enquiries and conversion at all three properties


  • Mason Rose presented to MICE agencies and corporate event planners across the UK
  • Attended industry events and hosted familiarisation trips for key account teams
  • Promoted individual familiarisation trip stays for key VIP contacts
  • Regular e-newsletters were sent promoting special rates and offers
  • The hotels have been participating in Mason Rose’s bespoke events every year


  • Since 2009, ALH has experienced a dramatic increase in MICE business from the UK
  • Mason Rose has confirmed an average of £150k worth of MICE business for Adriatic Luxury Hotels every year

For all Sales MICE enquiries, please contact Kym Jenkins: kym@masonrose.com

For more information,

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