Objective
- To increase awareness of the destination and Adriatic Luxury Hotels as the market leaders for the MICE segment in the UK
- To increase the volume of enquiries and conversion at all three properties
Strategy
- Mason Rose presented to MICE agencies and corporate event planners across the UK
- Attended industry events and hosted familiarisation trips for key account teams
- Promoted individual familiarisation trip stays for key VIP contacts
- Regular e-newsletters were sent promoting special rates and offers
- The hotels have been participating in Mason Rose’s bespoke events every year
Results
- Since 2009, ALH has experienced a dramatic increase in MICE business from the UK
- Mason Rose has confirmed an average of £150k worth of MICE business for Adriatic Luxury Hotels every year
For all Sales MICE enquiries, please contact Kym Jenkins: kym@masonrose.com