Marbella Club Hotel's bookings grow by 20% from DACH market

Stitched Panorama

Having established successful relationships with leading journalists, influencers and celebrities in Germany, Austria and Switzerland over the last 10 years, Barbara Stockinger-Torelli, PR Director, DACH organised individual influencer and group press trips, as well as targeted 1-1 media appointments to put Marbella Club in the mind-set of high-end contacts in the media landscape, resulting in a significant growth in business for the hotel.

Objective

  • To introduce the hotel to the German speaking markets, focusing on its rich history connected to German and Austrian royalty and international celebrities, in order to position the hotel as the iconic place-to-go to feel the glamour of the Golden Times, yet with a modern twist thanks to new holistic offerings, excellent (wellness) cuisine and spa treatments

Strategy

  • Organised a group press trip and interview with the hotel’s former/first General Manager for four top tier media from the German speaking markets, covering different media and targeting a high-end readership, with a total reach of 658, 975 potential luxury guests
  • Arranged escorted 1:1 appointments in Germany´s main media cities Munich and Hamburg for the hotel with 20 top tier media in high-end lifestyle, fashion and travel, reaching over 3.2 million potential readers
  • Booked individual stays for well-travelled influencers in DACH (having 65 to 93k followers), who generated various well-curated posts, highlighted stories on Instagram and detailed blog posts, guaranteeing long-term online visibility

Results

  • Marbella Club is now in the mind-set of top journalists, influencers and potential guests and has been recognised as one of the best hotels in the world by prestigious gourmet, hospitality and travel magazine Falstaff, as well as being featured in major articles
  • Since January 2022, Marbella Club has seen a significant growth of enquiries and leisure business from DACH (+20%) with Germany being #3 market, after the UK and US
  • Marbella Club Hotel is the number one choice for travellers coming from the DACH market to the Costa del Sol


For further information about PR representation within Europe, please contact: