To create awareness, drive sales and position JOALI Maldives as the most exceptional hotel in the Maldives within the UK and European markets.
- A comprehensive European and UK media, trade and influentials outreach programme – including opening teaser campaign, private events with presentations, press and fam trips and exclusive strategy.
- Post launch phase incorporating brand partnerships and VIP / influential strategy.
- UK is #1 market, Spain is #4
- Significant increase year on year in bookings, direct and via agencies, including enquiries and leisure business from Europe
- Featured by all top tier media, concierges and tour operators across UK, France, Spain, Italy and Scandinavia, generating several million £/€ of earned media inclusions (including the cover in a top publication) and recognition in Conde Nast Traveller’s UK, US & Spain Hot Lists
- Celebrity interest and visits – Stanley Tucci (who reviewed for ST Style)
For further information about our Sales, PR and brand partnership activity within the UK and Europe, please contact the Maria Pajares: firstname.lastname@example.org | +44(0)20 7201 8050