JOALI Maldives successfully positioned within UK & Spain

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Objective
To create awareness, drive sales and position JOALI Maldives as the most exceptional hotel in the Maldives within the UK and European markets.

Strategy 

  • A comprehensive European and UK media, trade and influentials outreach programme – including opening teaser campaign, private events with presentations, press and fam trips and exclusive strategy.
  • Post launch phase incorporating brand partnerships and VIP / influential strategy.

Results

  • UK is #1 market, Spain is #4
  • Significant increase year on year in bookings, direct and via agencies, including enquiries and leisure business from Europe
  • Featured by all top tier media, concierges and tour operators across UK, France, Spain, Italy and Scandinavia, generating several million £/€ of earned media inclusions (including the cover in a top publication) and recognition in Conde Nast Traveller’s UK, US & Spain Hot Lists
  • Celebrity interest and visits – Stanley Tucci (who reviewed for ST Style)

For further information about our Sales, PR and brand partnership activity within the UK and Europe, please contact the Maria Pajares: enquiries@masonrose.com | +44(0)20 7201 8050