Objective: To raise the profile of Helene Darroze to an audience of discerning foodies, press and tastemakers
- Hélène Darroze Supper Club: One-off supper Club at Fortnum & Mason to establish and position Helene on the London food scene, showing a different more rustic version of her cooking Attendees: Allan Jenkins – editor of Observer Food Monthly, Farhad Heydari – editor Centurion / Departures, Vicky Mayer – editor of The Resident, AA Gill – Fay Maschler
- The Supper Club generated social media awareness and press coverage as well as buzz and word of mouth.
Hélène Darroze, Sommeliers Table series: Bespoke blogger event showcasing an original wine-pairing menu. Key foodie and lifestyle bloggers invited and hosted by MR social media specialist Attendees: Caroline Lewis – Harper’s Bazaar Online, Mike Gibson – Foodism, Neil Davey – Lambshank Redemption & NR Davey, Jules Pearson – LondonOntheInside, Eva Katzler – Poppy Loves, Luiz Hara – The London Foodie
The Sommelier’s Table produced online coverage and social amplification. Total UUs reached 477,776. Total social followers reached 865, 69