Gstaad Palace connects with HNW and influential audiences through Mason Rose events

Gstaad Palace Summer 5

Objective
Mason Rose has represented Gstaad Palace for many years and has been leading its positioning to expand awareness to a new generation of visitors, whilst remaining true to the heritage and tradition behind the family-owned and managed hotel. 

Strategy

  • Brought the Gstaad Palace story to life, creatively showcasing the heart of the hotel, the people behind it and the destination through proactive pitching, individual media visits and one-to-one media meetings
  • Hosted Gstaad Palace’s first social media influencer trip to reach a new audience
  • Focused on summer season-specific activity to drive awareness for the hotel as a summer destination in response to an anticipating need for increased business in summer
  • Introduced new HNW and sales audiences through Mason Rose connection events: media dinner, American Express dinner, Leisure Sales networking event, HNWI dinner
  • Mason Rose supported organising and hosting a joint Sales clients and media event in 2020 with the RAC over 2 days, showcasing the GP motor-focused offering to a key network of HNW partners and consumers

Results

  • Significant editorial and social media content from top publications such as Porter, Town & Country, Victor Jet magazine, Harper’s Bazaar Travel Guide, Vanity Fair, Country & Town House, Spear’s Wealth Management, House & Garden Online, Fashion Foie Gras, Thoroughly Modern Milly, Wood + Luxe, Claire Menary, Coco’s Tea Party
  • Gstaad Palace featured  in the Conde Nast Traveller Readers’ Choice Awards and in Spear’s 500 in 2020