Objective:
Introduce the brand in the UK & US, and build a buzz around the existing palace-status properties in Provence, St Tropez, and Courchevel 1850. Manage high profile launches in Val d’Isère (2019) and Versailles (2021)
Strategy:
- Hosted successful dinners with high profile media in London and NYC
- Organised dedicated meetings with 60+ journalists in NYC over 2 years
- Met over 20 key journalists in one day at IMM (International Media Marketplace) in NYC and secured meetings at Virtuoso Travel Week
- Confirmed UK & US press visits for over 10 top tier media
- UK | US international exclusive planned in Conde Nast Traveller for the opening of Versailles
- Built relationships with key tour operators and HNW connections in London and NYC, liaising closely with the Mason Rose Sales team
Results to date:
- Wide, high-profile features secured across UK/US titles including Tatler, The FT, Daily Telegraph, Porter Magazine, Harper’s Bazaar, The Times, Town & Country, Robb Report, AFAR, Architectural Digest, Departures, Worth Magazine, Virtuoso Life, Luxury Magazine
- Attained coverage in supplements including Tatler Travel Guide, Tatler Wedding Guide, Conde Nast Traveller Reader’s Choice Awards and Gold List – UK/US editions, Departures 2020 Legends Awards list
- Total PR value in UK & US over 2 years: £4,301,473
For further information or any enquiries about PR representation in the US or UK market, please contact Natasha Berg pr@masonrose.com