Airelles widely featured in key US & UK publications

Les Airelles exterior

Introduce the brand in the UK & US, and build a buzz around the existing palace-status properties in Provence, St Tropez, and Courchevel 1850. Manage high profile launches in Val d’Isère (2019) and Versailles (2021)


  • Hosted successful dinners with high profile media in London and NYC
  • Organised dedicated meetings with 60+ journalists in NYC over 2 years
  • Met over 20 key journalists in one day at IMM (International Media Marketplace) in NYC and secured meetings at Virtuoso Travel Week
  • Confirmed UK & US press visits for over 10 top tier media
  • UK | US international exclusive planned in Conde Nast Traveller for the opening of Versailles
  • Built relationships with key tour operators and HNW connections in London and NYC, liaising closely with the Mason Rose Sales team

Results to date:

  • Wide, high-profile features secured across UK/US titles including Tatler, The FT, Daily Telegraph, Porter Magazine, Harper’s Bazaar, The Times, Town & Country, Robb Report, AFAR, Architectural Digest, Departures, Worth Magazine, Virtuoso Life, Luxury Magazine
  • Attained coverage in supplements including Tatler Travel Guide, Tatler Wedding Guide, Conde Nast Traveller Reader’s Choice Awards and Gold List – UK/US editions, Departures 2020 Legends Awards list
  • Total PR value in UK & US over 2 years: £4,301,473

For further information or any enquiries about PR representation in the US or UK market, please contact Natasha Berg