Objective
Create awareness for The Peninsula Hotels to grow the UK market and access new audiences through imaginative alignment with relevant brands.
Strategy
- A dynamic 360° brand communications strategy comprising highly targeted media liaisons and press visits across both traditional and digital media
- A series of media and influencer gatherings and meetings for hotel representatives
- Partnerships with high-profile luxury brands for mutually beneficial marketing opportunities
- Awareness-driving on-property events
- A landmark ground-breaking event with key stakeholders and press in celebration of The Peninsula London
Results
- Widespread visibility across leading targeted national publications and broadcast – with a PR value reaching over £7 million
- Additional brand awareness and celebrity associations via dedicated brand partnerships with the likes of British Fashion Council, Harper’s Bazaar, The Great Wall x Legend x Universal (blockbuster film launch)
- Stylish digital content and assets for The Peninsula Hotels’ own usage
For all PR enquiries, please contact the PR team on press@masonrose.com | 020 7201 8050