Royal Mansour and JOALI Maldives secure high-profile stays in Spain

Royal Mansour riad terrace

ROYAL MANSOUR MARRAKECH

Objective
To drive awareness and increase hotel performance and room revenue from the Spanish market.

Partner activity

  • Sponsorship opportunities with high end partners such as Jaguar/Land Rover and Palomo Spain
  • A focus on celebrity endorsement and influential circles to reach the right audience and encourage word of mouth recommendations.
  • Mason Rose secured a feature in Forbes magazine and arranged for the individuals within their annual published ‘rich list’ to receive a gift and book from Royal Mansour. Within one month of this activity, the hotel secured a family celebration booking from a high profile family in Spain, generating at least £30k for the hotel.

JOALI MALDIVES

Objective
To create awareness, drive sales and position JOALI Maldives as the latest most anticipated Maldives hotel opening, within the European market.

Partner activity

  • Highlighted the hotel USPs, their ART immersive initiatives and sponsorship opportunities with high end partners in Spain such as Forbes and Jaguar/Land Rover and art foundations, such as Fundacion Callia – secured participation in their Art Patronage Awards in 2020, attended by influential circles, including Queen Sofia of Spain.
  • Collaborated with Club del Deportista agency and concierge service to promote JOALI to the best footballers in Spain. The hotel featured in the travel section of a dedicated app  for the footballers and appeared in the agency’s quarterly magazine (circ. 3000). Within the first year of activity, JOALI received 3 summer holiday bookings from elite footballers (supporting the hotel’s low season).