Objective:
Build brand awareness, support high-profile events with media and VIP attendees, generate quality press coverage and access new likeminded audiences via creative partnerships
Results:
- The Peninsula Beijing hosted a talent dinner and spectacular international press junket with Andy Lau, Matt Damon and Zhang Yimou in the city. An original film was produced, linking the hotel, destination and movie, with Yimou’s inspirations of China old and new.
- The Peninsula Shanghai official hotel sponsor of BAFTA Breakthrough China. Hosting a series of events with talent and media over multiple years – generating press coverage and creating buzz and positioning hotel as a cultivator of creativity.
- Rooftop fashion event at The Peninsula New York, co-hosted with the British Fashion Council and designer David Koma – garnering social and PR coverage in Vogue and launching a new venue within the hotel. Widespread visibility across top tier media and broadcast generating a PR value reaching over £10million each year.
Press information here.
For further information or any enquiries related to brand partnerships and