At Mason Rose, we provide representation for luxury hotels and brands around the world. Through Sales, Marketing and Public Relations, Mason Rose generates awareness for our clients in the most valuable sectors of the UK market, connecting clients to their key target audiences, driving sales and ensuring a healthy return on investment.
Taking the time to get to know our properties individually, Mason Rose works with clients to develop bespoke sales and marketing plans and PR strategies for the UK market, providing the same drive and dedication that a property would demand of itself.
With first-hand knowledge of the world’s most exceptional hotels and properties, combined with vast experience in the luxury travel sector, Mason Rose saves client’s time and effort by advising, recommending and delivering effective creative solutions for even the most exacting requirements.
Public Relations
- Bespoke campaigns individually crafted to meet client needs and objectives
- Feature and news placement with quality titles
- Editor level contacts across travel, beauty, gourmet and lifestyle publications
- Weekly media meetings and daily media liaison with key publications and journalists
- Celebrity / influencer endorsement and feature placement
- Social media via Mason Rose platforms
- Coordination of individual press trips for target media
- Contact with airlines, tour operators, tourist boards and other third parties
- Coordination of individual and group press trips for target media
- Event management of anything from intimate editor dinners to broad-ranging networking opportunities
- Regular reporting and media evaluation of your investment
Sales
- Sales planning to establish clear and achievable objectives
- Regular sales reports and communication with our clients
- Strategic consultation and advice
- Daily sales calls with key contacts
- Events (Mason Rose and bespoke)
- Escorted client sales calls
- Familiarisation trips
- Contracting (corporate and leisure)
- Agency product training
- Partner marketing (tour operators, travel agents etc)
- Group enquiry handling through to confirmation
- Targeted direct mail and e-news
Partnership Marketing
- Affiliation with key luxury brands
- Sponsorship programmes and tactical alliances
- High-net-worth individual exposure
- High-profile events
- Newsletters, intranets, databases, travel websites
- Celebrity/influencer endorsement
- Creative and quality promotions
- Increase revenue generation potential on a B2B and B2C basis
