Back Label is a collection of nourishing essentials and athletic wear that is kind to skin and made to last, using the very best intelligent natural ingredients as textiles to create luxurious clothing.Contact Mason Rose
Why Choose Back Label?
“Wellness Wear” brand Back Label makes beautiful essentials and athletic wear using lovingly-sourced innovative nourishing and natural textiles- made from the likes of milk protein, seaweed, vitamin E-injected eucalyptus and Sea Island organic cotton- to create their range of clothing.
Back Label’s premise is that what we wear next to skin is just as important as what we put into our bodies. Back Label clothing harnesses the nurturing properties of their natural textiles to create their garments. This focus is paired with meticulous design and craftsmanship that takes no shortcuts; from creating hidden seams to hand-finished stitching.
Back Label grew out of co-founder Amy Perricone’s vision and her passion and curiosity for travel and wellbeing. Amy started to think about the growing consciousness for what we eat and what products we use on our skin and how this could be applied to clothing. She says, “I thought, why can’t we put something nourishing into clothing as it touches our skin- the largest organ in our body- 24 hours a day?”
Back Label wants to take us back to nature, back to simplicity and back to quality. Consumers who demand full transparency about how and by whom their clothing is made will be able to count on Back Label. Their clothing is 100% made in Italy at the Back Label studio in Bergamo, the patterns are all hand-cut and assembled by a skilled team of seamstresses.
All Back Label clothing is certified organic and ethically sourced. However, it moves beyond this by never compromising on design and feel- this is the next generation of sustainable fabrics for a style-conscious consumer that brings true wellness with every step. Back Label believes that clothing should be more than organic and ethically-sourced, but a proactive part of looking after our daily well being whilst not compromising on style.