Objective: A media liaison based campaign to position Ett Hem as Europe’s chicest ‘home-from-home’ with its unrivalled design and Scandinavian hospitality in key luxury consumer and national titles.
Strategy:
Senior Editors Experience: Secured press visits from high profile UK media – Charlotte Sinclair (Vogue), Saska Graville (Red), Sasha Slater (Harper’s Bazaar), Fran Syz (Telegraph Magazine) & editorial team (Stylist)
Results:
- Press coverage highlights include The Times (x 2), Telegraph Magazine, Elle Decoration, Living Etc, Red Magazine, Independent Online
- ROI 71 pieces of coverage since January 2015 reaching a circulation/unique users of 128, 587, 148 and achieving the advertising equivalent of £303,119 or a PR value of £909,357