Objective
To position Flemings Mayfair Hotel as one of the top hotels in the West End for corporate travel, roadshow presentations and private dining, following an extensive renovation.
Strategy
- Introduced the hotel and arranged visits for all key Roadshow Coordinators within the Finance sector
- Created special Roadshow packages to promote
- Discussed the hotel with various Travel Managers based in the UK and Europe
- Organised various showcases with Corporate Events planners, PAs and MICE agencies to promote private dining options
Results
- Hotel was contracted with several global companies
- Flemings has become one of the top hotels for the Roadshow market, with regular breakfast and lunch presentations booked every month
- Private dining has increased substantially since our representation
“I have employed Mason Rose several times during my career as a General Manager at different hotels and they have always managed to impress me. The Mason Rose sales force are a team of professional, pro-active and energetic individuals who are highly knowledgeable within their sectors. They make it their purpose to fully understand and fulfil a hotel’s sales requirements within the UK. They have supported us in launching and positioning Flemings Mayfair as a top hotel in London after its refurbishment, as well as including it in major global RFPs as part of our strategy, thanks to their strong relationships in the corporate market and their ability to create strong business cases for the Travel Managers and Buyers. They are also crucial to our team in terms of helping driving market share from contracted accounts; they are a true extension of our team.” – Henrik Muehle, General Manager, Flemings Mayfair Hotel
For all Sales enquiries, please contact Kym Jenkins: sales@masonrose.com